Small Business Friday- Melissa Dobereiner Photography

Today I have the pleasure of welcoming Melissa, of Melissa Dobereiner Photography to the blog. Melissa is awesome, I love her fun spirit and her gorgeous pictures! Enjoy getting to know her!

1. Tell us a little bit about yourself!

I’m Melissa and I’m married to Allen. Together we have 2 children, Tyler who is 11 and Stella who will be 2 the first week of February. We also have 2 dogs, Rain (a black lab) and Wendy Darling (a cavalier king charles spaniel.) We just moved from northern Indiana to Florida this past summer and so far we are loving the winter here much more than back in Indiana. My business is Melissa Dobereiner Photography, although my husband wanted me to call it Freeze Frame (and still will sing Freeze Frame when we talk about it.)

2. Tell us something most people don’t know about you!

There’s not much most people probably don’t know about me because I’m loud and pretty much an open book. My pretend husband is Dave Matthews, which is probably one of the things most people remember about me. This past summer we stood in the pit at a Dave Matthews Band concert and there was only about 5 feet and a guardrail between me and Dave- it’s a miracle that I was able to maintain my composure and not jump the guardrail!

3. What are your favorite movies or books?

My favorite author is a tie between Emily Giffin and Jane Green and I love all of their books. My favorite between them all is probably Something Blue by Emily Giffin, it was the first book of hers that I read and I think I finished it in 1 night.

4.What are your favorite foods or drinks?

There are 2 things that I’m certain I could survive on if I had nothing else- chocolate and diet coke. I have a wicked sweet tooth and it is my ultimate weakness. And I’ve tried to divorce diet coke many times over the years but we are soul mates. The best I can do is just supplement my chocolate and diet coke consumption with water and exercise because I could never give either of them up. Ever. 

5. What does your typical day look like?

With 2 kids and 2 dogs, our days usually start pretty early. On school days it’s usually a mad rush to get Tyler out the door and on the bus. Most days include a trip to Target (which is literally across the street from our housing subdivision)- several cashiers even know us by name. Instagram is also a part of my normal day, it’s addicting! During the summer and fall, we were making pretty frequent trips down the beach in the late afternoon just to unwind a bit and I’m sure once the weather heats up a bit, we will be back to that routine. I’m working on a 365 project so I’ve usually got my camera out each day too.

6. Tell us your business name, and give us all and any link so your website/blog/social media.;; mdobereiner on Instagram;


7. Give us a brief description of the business,and how long have you been in business.

Officially I’ve been in business since Spring 2011. Right now the majority of my business is children and families, however in 2013 I really want to grow my senior business. I also love to shoot weddings and in 2013 am taking on a limited number and shooting them with my husband. 

. What do you love most about having a small business? 

I love being able to call the shots and do what’s right for me. It’s so nice to have the freedom to create something based on my vision. I have some many ideas and dreams and to be able to see them come to life is an extraordinary experience for me. 

. What is the hardest part about having a small business?

The hardest part of having a small business is carrying it all on my shoulders- I don’t have a boss I can turn things over too when it gets tough. It’s also tough in this particular industry sometimes to show the value to customers- there is such a wide spectrum of photographers and deliverables and finding your target customers isn’t easy.

10. What is your biggest inspirations?

In college, I had Anne Geddes prints everywhere in my apartment- she is really my earliest inspiration for how photography can become whatever your creative vision is. I’m continually inspired by the work of fellow photographers that I see on Facebook and Clickin’ Moms as well. I also feel very inspired viewing different landscapes- in October we were driving to visit my mom in Arkansas and as we were driving through Alabama, the sun was setting on rolling cotton fields. I was ready to have my husband pull the car over so I could drag the kids out and take some photos!

11. Where do you see your business in 5 years?

Hopefully still thriving! I would eventually like to dabble a bit in some commercial work but I still am not sure where I want to go with that so it’s just hanging out in the back of my mind. I’d also really like to be the “go to” photographer for families throughout all of their milestones- some starting with their wedding, through having their first child, holiday cards, so on and so on. I’ve become very close to some past clients and I feel so honored to be trusted to capture some of their biggest milestones. And in 5 years, I think it would be awesome to be able to host some workshops or something like that because I love meeting other photographers out there.



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